From Fast Company
There’s a new must-see event on the fashion calendar.
Earlier this month, the fashion elite gathered in Dubai for the first-ever Pret-A-Cover, a glamorous event during which designers from around the world showed off collections specifically targeted at Muslim women.
Attendees saw models dressed in embroidered dresses, colorful chinoiserie prints, and flowing evening gowns. But upon closer inspection, the looks were less form-fitting than the ones you might find on the catwalks of New York or Milan. Most of the models sported some sort of head covering, although some did not.
Pret-A-Cover was organized by the Islamic Fashion And Design Council (IFDC), a five-year-old organization founded by New York-based Alia Khan. The Council has offices around the world–from Russia to Turkey to Canada–and helps support a fashion industry that has risen to serve the Muslim market, which is currently driving a $254 billion industry worldwide.
