by Sarah Young
L’Oréal Paris Elvive has made history by casting a hijab-wearing model in a major haircare campaign for the very first time.
Teaming up with a group of British ambassadors and influencers, the new campaign for L’Oréal features a diverse cast of men and women including model Neelam Gill, Dougie Pointer from McFly, and blogger Megan Ellaby.
But, in a bid to explore the unique relationship each of us have with our hair, it is L’Oréal’s casting of Amena Khan, a British beauty blogger who wears a hijab, that has really cemented the campaign’s place in history.
A mother, model, blogger, Youtuber and co-founder of Ardere Cosmetics, Khan’s latest achievement makes major strides in the representation of Muslim women within the beauty industry.
“How many brands are doing things like this? Not many,” Khan said in a powerful interview with Vogue.
“They’re literally putting a girl in a headscarf – whose hair you can’t see – in a hair campaign. Because what they’re really valuing through the campaign is the voices that we have.”
In the campaign, which was shot by photographer Rankin, Khan wears a pink headscarf and complementary shade on her lips.
By starring in the history-making project, the influencer also hopes to correct a common misconception about Muslim women’s relationship with their hair.
Watch L’Oreal Commercial Below:
